Brand tone of voice is essential in Brand Communications. How do you know though, if your brand tone of voice complements your brand? When starting out a solid brand…

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Employees being engaged with a brand is one thing, having ‘Internal Brand Love’ is another thing entirely. We all know that colleagues react in exactly the same way that…

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As a seasoned communications professional, creating buyer personas is essential part of your work. We are using the term ‘buyers’ in this instance broadly, they can be consumers or…

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How we are changing the way we use social media? For the past few years it’s all been about social media. Be present on every channel. Put out as much…

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Feb 3, 2017
Chapter 3: The End

This is the third part of our blog series on creative copy and storytelling. Chapter 3 – The End We’re not a fan of endings at Bugler Smith. We don’t…

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This is the second part of our blog series on copy creation and storytelling. Chapter 2 – The Middle We think the middle of the story is where all the exciting…

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