Bugler Smith is an award-winning, integrated, brand communications agency. With a talented, passionate and dedicated team of people in place, that bring together years of big agency experience under…

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Jun 15, 2017
Brand Strategy

We often refer to brands we like as ‘cool’, but what does ‘cool’ refer to when we’re talking about brand strategy, and what value does it have? I have…

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The debate between digital and print design rolls on… Our current media landscape is predominantly digital, and for good reason. Digital gives us huge potential for creative work and…

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Monogamy – it’s usually synonymous with romantic relationships but from an agency POV it seems to be pretty standard with clients and agencies too. When a client is involved…

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Brand tone of voice is essential in Brand Communications. How do you know though, if your brand tone of voice complements your brand? When starting out a solid brand…

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Employees being engaged with a brand is one thing, having ‘Internal Brand Love’ is another thing entirely. We all know that colleagues react in exactly the same way that…

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