Alabama Rot Awareness Project

Our brief to raise awareness of Alabama Rot and position Vets4Pets as the voice of authority on this life-threatening dog disease. So we launched the first integrated national advice campaign on the disease for Vets4Pets.

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To engage dog owners, we created a bespoke online tool with shareable and interactive elements. It included a postcode finder, so people could establish if there had been any confirmed cases of the disease where they live or walk, and if there was, share the warning signs of the illness via social media.

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Awareness of the disease and online tool was also promoted in a press release which gained media coverage across online, broadcast and print platforms.

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