Our brief to raise awareness of Alabama Rot and position Vets4Pets as the voice of authority on this life-threatening dog disease. So we launched the first integrated national advice campaign on the disease for Vets4Pets.
In 2015 the Alabama Rot interactive tool was the most clicked Vets4Pets website page, with 250,000 unique views.
In 2015 we achieved 330 pieces of coverage across TV, radio, newspapers, online and social, worth £1m.
The 2015 Alabama Rot campaign reached 20m people across the UK.