Alabama Rot, which affects dogs in the UK, might not seem the most glamorous subject to form a campaign around, but then we added some Bugler magic.
In a two-week period, around the first vet conference about Alabama Rot, our client appeared on:
After delivering more than 500,000 unique views of the online map giving locations of confirmed Alabama Rot cases from 2015-2017, it was time for an upgrade. The result is a tool that provides specific details on confirmed cases and an alert system for people when new cases arise.
Two posts on Facebook were shared more than 900 times, with a reach of more than 200,000, while the online map was shared hundreds of times. Alabama Rot also trended on twitter, with people again sharing the online map using #StopAlabamaRot.
Ten days of media interviews and interest arose, including time on key channels including BBC, ITV and Sky, along with various national newspapers. Conversations with the media also opened up new opportunities for the client, some of which may appear on this website soon.
Number 1 ranked page on Google for Alabama Rot
The results of the media activity led to the online map being ranked number one for the term Alabama Rot, at a time when the search term was being heavily used.
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To increase brand engagement, we launched the Great Cat Week Takeover, an integrated, social media-led campaign to engage with pet owners and raise awareness of cats and their lifestyles.