Evans Cycles

The Challenge

Evans Cycles had never been on TV before and, in the lead-up to summer, they put together a customer proposition, a unique summer Trade-In offer, enabling customers to trade in any bike, in any condition and get money off a new purchase, which they wanted to launch via TV. With a tactical DRTV media plan already booked, but with only three weeks until the first transmission (TX) date, it was a tall order.

The Solution

Our solution focused on those bikes we all have gathering dust at the back of the shed or garage that we promise ourselves we will clean up and use again but never get around to.  Aiming to re-kindle that love affair with cycling, and get the consumer back on their bike again, the campaign was such a success it was followed up the following year.

January, 2013
Evans Cycles